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Freud
Outtake of the Beatles Sessions, CD Cover 2022
Limited 7"
Record Store Day Package
Cover made from folded, three-colour A1 poster, with numbered stickers, hand-packed in 12" sleeves.
The Viennese band FREUD, commonly known for their slightly British-influenced sound, are not amused. The reason for their displeasure confronts us all daily from the depths of social media and the pages of tabloids, propagating itself in the minds of small-minded individuals.
It’s about what Vienna has always been about: exclusion, snitching, prejudice. In the post-factual age, these golden Viennese characteristics are currently experiencing an unprecedented boom. FREUD ask: Where are the musical positions on what is currently happening? Why is it so disturbingly quiet? And they break the silence with a socially critical song that has lost none of its relevance in 40 years: Wolfgang Ambros’ ‘Da Hofer’ is a brilliant, biting social study. A painful operation on the open – not always so golden – Viennese heart.
In FREUD’s current cover version, this is reinforced by the chorus of their fellow musicians, who give an oppressively realistic portrayal of the crowd ‘in front of the courtyard door’. FREUD sing in German for the first time and, in keeping with their famous namesake, put the whole of Vienna on the couch with this release.
The video is based on screenshots from the original Ambros video from 1972 and was created entirely as a GIF animation.
7" ‘We are Vienna’
a collaboration between the band and Austria's oldest football club, the First Vienna FC. The cover is printed on uncoated paper, and the B-side of the record is engraved with the logo designed in 1894 by First Vienna founding member William Beale. It depicts a football framed by three legs, in reference to his homeland, the Isle of Man.
I printed the limited edition screen-printed poster series in the colours of the historic club. The design draws on the aesthetic of English football annuals from the 1970s.
Illustration: Vinzenz Schüller