The Startup Denk Mal Neo combines an understanding of today’s needs with expertise in historical building structures. The aim of the branding was to convey the team’s innovative spirit, technical expertise and, above all, their love of buildings with history. In addition to the word mark, which, like Denk Mal Neo, takes a back seat to allow the historical building structure to come to the fore, the overemphasis of the grid serves as a design element. After all, anyone who rethinks a property will sooner or later have to deal with it: we encounter it in plans, historical floor plans or in the structure of façades. The grid organises, provides support and creates hierarchies.